Bringing Brands to Life with Strategy & Storytelling

I’m Lara

A visionary marketing executive driven by a passion for turning ambitious goals into tangible, measurable results. My expertise lies in sales enablement, brand activations, and client engagement. 

Throughout my career, I've thrived on connecting with diverse audiences, launching brands in both Spanish and English, and crafting impactful programs across digital, audio, print, and live events. 

I'm here to spearhead and execute transformative go-to-market strategies that will propel your brand to new heights.

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Services

  • Integrated Marketing Solutions

    Sales Materials & Narratives

    Digital Media Strategy

    Content Planning

    Demand Generation

    Sponsorships

    Multicultural Marketing

  • Brand Development

    Strategic Partnership Development

    Event Conception & Production

    Website Development

    Ad Campaign Management

  • Budget Management

    Processes & Operations

    Cross-Function Communication

    Team Building

  • Entertainment, Sports, Beauty, CPG, Parenting, Tourism Boards, Airlines, Cruises, Wine & Spirits, Hispanic, Women, and Men.

Projects

Cheers & Accolades

“Lara is one of the most exceptional marketing leaders I’ve ever worked with. She has a rare combination of big-picture vision and flawless execution—guiding strategy at the highest level while ensuring every detail is executed.”

- Karen Weber, Director, Content Marketing, Audacy

“One of the best nights we have ever had at the ANA. A true grand slam. Innovative, creative, inspiring, and fun. Your team is amazing. So many thanks. I can’t wait for next year. With deep appreciation.”

- Bob Liodice, CEO, ANA

“In my role as the CRO of Audacy responsible for Sales, Ad Tech, Operations, Enablement & Analytics, Lara has operated as a core partner to my group and has enabled Revenue to grow exponentially. She is a great listener, highly competent with execution, and takes great care in her overall work.”

- Brian Benedik, CRO, Audacy

“When Lara is in a meeting I KNOW she's got it all handled. She is the most capable, curious, motivated, and genuine human being and marketing partner. No matter the challenge, Lara will find a way. I'm so fortunate to call her a partner.”

- Anna McMichael, SVP, Executive Creative Director, Audacy

“Lara is an incredibly talented, creative, and driven marketer. She led a strong, successful, and hard-working marketing department that pushed the limit to what a small group can do. She is detail-oriented, creative, and solutions-driven and was my right-hand partner in managing a successful division. From digital strategy and integrated marketing programs to events and partnerships, she is very talented, loyal, and passionate about what she does.”

- Veronica Wilson, National Digital Sales Director, Dotdash Meredith

For more references visit my LinkedIn profile.