Objective

Redefine Entercom’s brand positioning, modernize its visual identity, and establish it as a dominant media and entertainment company following its acquisition of CBS Radio.

Strategy

The strategy was to integrate two major brands and revitalize the perception of radio as a powerful marketing platform. This was accomplished with a full corporate rebrand and market positioning, website development, industry advocacy, and marketing campaigns. My focus included the following elements.

• Sales Materials: Partnered with leaders across 235 stations and 47 regional U.S. markets to develop localized marketing materials and narratives supporting overarching go-to-market strategy.

• Website Development: Led the production of Entercom.com, ensuring seamless integration of CBS Radio and Entercom brands. The site served multiple stakeholders, including advertisers, investors, employees, and job seekers.

• Industry Advocacy & Marketing Campaigns: Launched the first-ever radio industry advocacy campaign, “A Marketer’s Guide to Radio,” and a “Let’s Be Upfront” campaign targeting TV media buyers during the TV Upfronts. 

Results

• Successfully integrated CBS Radio and relaunched Entercom, transforming public perception and increasing advertiser engagement.

• Established Entercom as a media powerhouse, recognized with six Stevie Awards, including Marketing Department of the Year.

• Drove record industry awareness and engagement through innovative marketing, thought leadership, and digital transformation efforts.