Objective: Transform perceptions of audio and solidify Audacy's position as a leader in the space by creating an immersive, multi-sensory experience for key marketing decision-makers.

Strategy: We went beyond traditional conference activations by crafting "The Sound Experience," a journey through the emotional and practical power of audio. This included five interactive vignettes:

• The Science of Sound: A darkened gallery exploring audio's profound sensory connection.

• Morning Rituals: A symphony of everyday sounds, from coffee brewing to radio broadcasts.

• The Power of Music: Featuring Jelly Roll's performance and intimate interviews with music icons.

• Game Day Energy: Emulating the excitement of a championship game.

• Audacy's Impact: Showcasing Audacy's role in delivering powerful audio experiences.

The experience culminated in a dinner featuring Grammy-nominated spoken word artist Sekou Andrews, who masterfully tied together the "Power of Sound" theme. His performance received a standing ovation and widespread acclaim, further amplifying the event's impact.

Results:

• Engaged over 2,500 marketers

• Generated hundreds of qualified leads

• Secured meetings with key brands

• Received outstanding feedback, including high praise from ANA's CEO

• Elevated Audacy's visibility and reinforced the value of audio in the marketing mix