Objectives:
Transform Entercom into Audacy, a modern, multi-platform audio leader, reflecting its evolution beyond radio into digital, podcasting, and premium audio content. 

Ensure a seamless rollout to employees, advertisers, and consumers, reinforcing Audacy’s position as an innovative force in audio.

Strategy:
A multi-faceted approach centered on brand development, identity creation, and a high impact launch campaign to drive awareness and engagement among advertisers, consumers and employees. My focus included the following elements.

Internal Rollout: 

• A virtual event featuring senior leadership and celebrity guests, including Justin Timberlake, Blake Shelton, Alicia Keys, and Stephen Curry

• Branded swag delivered to employees, reinforcing engagement with the new brand

External Rollout:

• A new corporate website (AudacyInc.com) to serve as a hub for advertisers, investors, and partners

• Industry presentations at the NewFronts/PodFronts, and branded Audacy gear delivered to key clients

Results:

• Through a bold vision, meticulous execution, and cross-functional collaboration, we successfully transformed a legacy radio company into Audacy.

• 50M+ impressions, 2M+ video views, and 10K+ new website users

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